What The Heck Is “Bespoke” Anyway? Besides Expensive?

Marketing these days has gotten very, as my grandmother would say, fancy-fancy.  Companies, wedding related and otherwise, have started using a new vocabulary to distinguish themselves. I’ve seen these four cropping up all over the place, and finally decided to haul out the dictionary.  OK, so I looked on Wikipedia. In any case, here are explanations of the words being used to describe products and businesses that are made by artists, unique, custom and rare.

ARTISANAL:

An artisan or artizan (from Italian: artigiano) is a skilled manual worker who makes items that may be functional or strictly decorative, including furniture, clothing, jewelry, household items, and tools or even machines. An artisan is therefore a person engaged in or occupied by the practice of a craft, who may through experience and talent reach the expressive levels of an art in their work and what they create.

By this definition, all of our wedding flowers are ‘bespoke’ as our brides are fully involved, and each design is custom and unique. Our designers’ bouquets are truly masterpieces.

BESPOKE:

Bespoke is an English word meaning an item made to a buyer’s specification (personalized or tailored). While it is applied to many items, the term historically was applied only to men’s tailored clothing, implying measurement and fitting.  The distinguishing points of bespoke tailoring are the buyer’s total control over the fabric used, the features and fit, and the way the garment should be made. More generally, “bespoke” describes a high degree of “customization”, and involvement of the end-user, in the production of the goods.

BOUTIQUE:

A boutique is a small shopping outlet, especially one that specializes in elite and fashionable items such as clothing and jewelry. The word is French for “shop”, via Latin from Greek (apothēkē), “storehouse.” The term entered into everyday English use in the late 1960s. It can also refer to a specialized firm such as a boutique investment bank or boutique law firm. The word is often used to describe an independent hotel in order to distinguish themselves from larger chains. In such cases the establishments aim to convey the idea that the operation is elite and highly specialized.

COUTURE:

Haute couture (French for “high sewing” or “high dressmaking” or “high fashion”; refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques. “Couture” means dressmaking, sewing, or needlework[1] and is also used as a common abbreviation of haute couture and refers to the same thing in spirit.[2] “Haute” means elegant or high. A haute couture garment is made specifically for the wearer’s measurements and body stance.[1]

In the end, it’s not about the keywords– it’s about the work, the product, and the service. No matter what you call yourself, if you get those right, you can apply the best word of all to your business: successful.

 

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You, Your Family, and Your Wedding.

Your family's right behind you, all the way. For this bride, literally!

By their nature, most weddings (the exceptions being these excercises in opulent navel gazing and their brethren) are about celebrating the family. Yours, his, and the great big new one that just came together.

But making planning the event a family affair makes a lot of brides break out in hives.  And it’s understandable. There are always enough opinions to go around, and when some of them come from people who drive you a little over the edge to begin with, things can get a little tense.  How can’t however, shut everyone out, particularly if they are helping pay for your big day.  Here are a few ways to integrate the bunch into your plans without going bananas.

  • Supermodel, Work!  Nothing makes female relatives feel more “in” on the process than a trip to the bridal salons to watch you do your best runway walk in gorgeous gowns.  It doesn’t have to be “the” time you plan to buy, or even “the” store you plan to visit.  Make an appointment, and try on a variety of shapes and styles.  Even better, let each woman who’s with you pick a dress for you to try.
  • Scavenger Hunt.  Have you been looking for ¾ inch gold ribbon? Rhinestone swizzle sticks? Is Aunt Sue on your last nerve about how you’re not organized properly? Send her on a treasure hunt for those last items you need that are hard to find, or available only at that one store on the other side of town.  She’ll feel useful, and you’ll get some peace and quiet.
  • Keep the content current on BNN – The Bridal News Network.  There are going to be people who you’re not in touch with daily who’ll want to feel like insiders.  Whether it’s a weekly call to Grandma, or a blog for far-flung sorority sisters, make sure that those who want news get it.

Families go a little haywire when it comes to weddings. But they love you, and are only making you crazy because they want to share this special experience, too. Handle as you do all things you love – with care.

Care well, and love well.

-Dinah

 

 

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